#海外工作#最佳工作成所之【Rover】热聘:分析师、..经理、市场专员、软件工程师(4)

#海外工作#最佳工作成所之【Rover】热聘:分析师、..经理、市场专员、软件工程师(4) [原文来自:www.11jj.com]

(Picture From Rover  

[转载出处:www.11jj.com]

3

Supply Acquisition Marketing Specialist

Who we are looking for

You’re a get-your-hands-dirty marketer operator obsessed with delivering measurable results in a fast-paced environment. You thrive in data analysis, testing, optimization techniques, and staying organized. You have hands-on experience developing, planning, launching and analyzing digital customer acquisition campaigns across a variety of channels, such as paid social, SEM, display, paid listings, offline, and radio. Your favorite shape is a marketing funnel and you possess a strong grasp of concepts like CAC, CTR, ROI, and LTV.

Because results are everything to you, you constantly leverage data and experimentation to maximize the impact and efficiency of your acquisition channels. ROI analyses are second nature to you. You’re curious about new ways to reach prospective customers and like keeping up with industry trends to see if you can incorporate them into your own strategies. You possess strong marketing instincts and look to confirm your instincts with data. You love diving in the weeds executing campaigns and nerding out in Excel, but you also enjoy taking a step back to consider how your strategies and tactics fit together and with broader organization priorities. Finally, you love creating processes to help make you and the team more effective, but you are open and agile enough to adapt them when presented with new information or priorities.

How you will contribute to Rover

  • Grow our sitter base in key markets by strategically using a variety of paid and non-paid marketing channels to hit acquisition goals.

  • Lead acquisition campaigns end-to-end from conception to defining objectives, execution, tracking and reporting.

  • Iterate and optimize on campaigns based on results.

  • Analyze and report KPI performance on a regular basis.

  • Collaborate with counterparts across the org from content, creative and product.

  • Deliver outstanding project management on multiple ongoing initiatives at one time.

  • Your qualifications

  • 2+ years of acquisition marketing experience, including managing acquisition campaigns in social and digital channels.

  • Proven success managing online marketing programs with CPC, CPA and CPM cost models.

  • Possess the skills to structure strategy, create, optimize and analyze campaigns independently

  • The ability to draw critical analysis from data and make specific recommendations based on quantitative to increase ROI.

  • Self-starter with strong work ethic

  • Borderline obsessive attention to detail

  • Ability to operate with autonomy and find innovative solutions to problems

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