【本周期刊】忠诚制造公司

[本文来自：www.11jj.com]

A WORD FROM Author [原创文章：www.11jj.com]

作者有话说

Dear SalesExecutive:

各位销售精英，大家好：

How many of the employees on your payroll understand that their real job is to generate loyalty from your customers? I think such an understanding should be deep and clear, not only among your salespeople but in every single employee who comes into contact with your customers.
你的员工有多少人知道他们真正的工作是从你的客户那里获得忠诚?我认为这种理解应该是深刻和清晰的，不仅在你的销售人员中，而是在每一个与你的客户接触的员工中。

In fact, I believe it is critical to your business that every one of your customer-contact people should understand what genuine loyalty is and how to increase it in every interaction with a customer.
事实上，我相信对你的生意至关重要的是，每一个与客户接触的人都应该了解什么是真正的忠诚，以及如何在与客户的每次互动中增加忠诚度。

Does that sound like a tall order? It’s exactly what some of the nation’s best-run companies are doing right now. Let me explain.
这个要求听起来很难吗?这正是美国一些运营最好的公司目前正在做的事情，让我解释一下。

We are committed to your professional success.
我们致力于您的事业成功。

Duane Sparks杜南•斯巴克斯

Author of Action Selling行动销售作者