双语哈评 |CEO有节操，公司业绩高

[原文来自：www.11jj.com]

When we hear about unethical executives whose careers and companies have gone down in flames, it’s sadly unsurprising. Hubris and greed have a way of catching up with people, who then lose the power and wealth they’ve so fervently pursued. But is the opposite also true? Do highly principled leaders and their organizations perform especially well?

高管因道德败坏导致事业翻船，公司后院起火的消息已不是什么新闻了，这不得不说是个悲剧。人们太容易陷入狂妄和贪婪的陷阱，追名逐利，到头来不过竹篮打水一场空。这是否意味着，道德高尚的领导和其公司，表现就一定出众呢？

fervent：强烈的，热烈的

They do, according to a new study by KRW International, a Minneapolis-based leadership consultancy. The researchers found that CEOs whose employees gave them high marks for character had an average return on assets of 9.35% over a two-year period. That’s nearly five times as much as what those with low character ratings had; their ROA averaged only 1.93%.

明尼阿波利斯领导力咨询公司KRW国际（KRW International）的一项新研究表明，答案是肯定的。研究者发现，那些品德获得高分评价的CEO，两年内的平均资产回报率为9.35％，而品德得分低的CEO，平均资产回报率仅为1.93％，相差约4倍。