如何建立真正的客户忠诚？

A WORD FROM Author

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作者有话说

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Dear SalesExecutive:

各位销售精英，大家好：

How many times in your life have you felt so loyal to a supplier that you “stopped shopping” among that supplier’s competitors? I’m talking about a relationship that was so valuable to you that you essentially went deaf to the competition’s promises of lower prices or better deals.

在您一生中有多少次对供应商如此忠诚，以至于您在该供应商的竞争对手那儿“停止购物”？我说的是一种对你来说非常有价值的关系，您基本上对竞争对手的价格较低或更优惠的承诺充耳不闻。

How many times? Once? Twice? Maybe never?

多少次？一次？两次？也许永远不会？

The phenomenon is rare. But I would argue that it is the only real test of genuine customer loyalty, as opposed to the far more common feeling of customer satisfaction. Obviously, genuine loyalty is something you would like your customers to feel for your organization.

这种现象很少见。但我认为这是对真正客户忠诚度的真正考验，而不是常见的客户满意度。显然，真正的忠诚度是您希望客户感受到您的所为。

True loyalty like that can be earned, cultivated, and grown. Everyone in your company can play a role. In my latest book, “Masters of Loyalty: How to Turn Your Workforce Into a Loyalty Force,” I explain how. Here is a brief overview.

真正的忠诚是可以获得，培养和成长的。贵公司的每个人都可以发挥作用。在我的最新著作“忠诚大师：如何将你的员工变成忠诚力量”中，我解释过了， 这里是一个简要的概述。

We are committed to your professional success.
我们致力于您的事业成功。

Duane Sparks杜南•斯巴克斯

Author of Action Selling行动销售作者