【本周期刊】为什么我讨厌终结

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A WORD FROM Author [好文分享：www.11jj.com]

作者有话说

Dear SalesExecutive:

各位销售精英，大家好：

How do you feel about the term “closer”? I remember being called a closer when I was a rising star during my early years as a salesperson. But, I have never liked being referred to by that handle, and I never cared for what it implies.

你觉得“closer”这个词怎么样？我记得在我作为一名销售人员的早期，当我还是一颗冉冉升起的新星时，我被称为终结者。但是，我从来都不喜欢被那个词提及，也从来没有在意它意味着什么。

To my ears, “closing” means that you’re ending something or shutting it down. That’s all wrong when you’ve worked hard to build a relationship with a person. When you land a deal, you’re starting (or at least continuing) something—a great new customer relationship, I’d hope.

在我看来，“Closing”意味着你要结束某件事或关闭它。当你努力与一个人建立关系时，这是完全错误的。我希望，当你达成交易时，你开始（或者至少是继续）——一种新的客户关系。

The other reason I hate “closing” is because it sounds like something manipulative you do to someone. I’d much prefer to use a term that suggests a partnership has been formed between two parties who jointly arrive at an affirmative decision to work together.

我讨厌“Closing”的另一个原因是，这听起来像是你对某人做了一些操纵。我更倾向于使用一个术语，表明达成共识的双方已经形成了一种合作伙伴关系。

How about some language that implies a positive action you are taking with or for someone? Let’s explore that idea.

那么，哪些语言暗示着你正在和某人一起采取积极的行动呢？让我们探索这个想法。

We are committed to your professional success.

我们致力于您的事业成功。